Taco Bell
CASE STUDY
Recruiting Culture.
We partnered with Taco Bell via Grapevyne Media, to support franchise groups DRG, MRCO, Border Foods, and Summerwood, serving as their creative and marketing team. Franchise groups across the country needed strong visual assets to support employee recruitment and retention campaigns, from seasonal pushes to next-generation store launches, with every project requiring a cohesive look across stills and video while working within tight timelines and lean production budgets.
THE APPROACH
We served as directors of photography and video, working closely with the creative team to plan and execute production for each campaign. We helped determine and organize the shot lists, coordinated talent and locations, and led the execution of both still and motion content on-set.
THE RESULT
The content was used nationally across social media, recruitment platforms, internal presentations, and in restaurant materials. The consistency in still and motion visuals helped unify franchise efforts while celebrating the unique voices of each organization.
CREDITS
Agency Grapevyne Media
Clients Border Foods, MRCO, Diversified Restaurant Group, Summerwood
Art Direction & Design Emily Bretzel
Strategy Lizzie Rose