Shutterfly
CASE STUDY
Bringing a Beloved Brand into Focus.
Support a full visual rebrand of Shutterfly, bringing fresh energy to a legacy brand while maintaining consistency with evolving creative direction.
THE APPROACH
As Creative Director of Photography, I led the development of the brand’s new visual direction: crafting mood-boards, building shot lists, and overseeing both production planning and on-set execution.
I partnered with internal teams and external collaborators to define and evolve the look and feel across lifestyle and product photography. From lighting choices to casting to prop styling, every decision was guided by a desire to make the imagery feel elevated, approachable, and emotionally resonant.
Throughout my time at Shutterfly, I led multiple campaigns and refreshes, adapting the visual identity as brand goals evolved, while keeping consistency in quality and tone.
wall art evergreen
photo book campaign
wall art campaign
THE RESULT
My work shaped Shutterfly’s core visual assets across web, email, product pages, and marketing campaigns. I helped roll out a modernized look that supported product growth and brand storytelling, while laying a strong creative foundation for future evolution.
phone book campaign
year in review & wall art campaigns
grad shop campaign
shutterfly web & social
CREDITS
Creative Directors Rachel Alden · Levi Lowell · Susan Dreiling
Photographers Kyle Johnson-Macpherson · Alpha Smoot
Videographer Jeffery Alden
Stylists Jocelyn Kracke · Anna Avery · Meredith Pearson · Toby Rae
Post Production Ed Fruin · Kevin Kramer · Jenna Kohlman · Dave Sweeney · John Klukas
ACDS & Designers Bobbie Huckleberry · Alea Toussaint · Mitchell Green · Alisa Messing · Jennie Soucheray · Mike Kay · Mike Magen · Jessica Joan Causing
Copy Caitlin Kenney · Adam Ridgeway · Katie Klingbeil